Most campaigns leak between three hands: the marketer who buys the click, the developer who builds the page, and the analyst who reads the report. I sit in all three seats. I write the WordPress themes, PHP fixes and CSS, then run the Google Ads and SEO that send people to them. A slow page or a broken form never gets blamed on "traffic quality".
Across 3+ years in UAE, US and Indian markets, I have worked to one rule: every dirham, dollar or rupee should be traceable from search query to lead. That means GA4 attribution, multi-currency Looker Studio dashboards, and landing pages built around one clear action.
Search is also changing. I structure content and entities to earn citations in Google AI Overviews (GEO), and have already been cited for regional construction queries, while keeping classic rankings strong: 25+ keywords on Google Top 3 / Page 1.
Malappuram, Kerala, India · relocating to UAE
Techin Wallet
Nov 2024 – Present
Digital Marketing Executive | SEO & WordPress Developer · Malappuram
Integrated PPC and SEO for UAE, US and Indian clients, with Looker Studio dashboards and multi-currency GA4 tracking.
Topalign IT Solutions
May 2023 – Oct 2024
Digital Marketing Executive | SEO & WordPress Developer · Thodupuzha
Real estate, directories, hospitality, clean energy and banking sites. Won the Most Improved Performer Award 2024.